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William Reed upgrades three sites to the Webvision Cloud platform

Long-time Webvision CMS client, William Reed, migrates their main B2B titles onto our DXP platform.

william reed showcase

william reed showcase

The upgrade to Webvision Cloud provides William Reed with the benefits of being on a fully managed SaaS platform that is continuously updated with new features and functionalities. This gives their staff full control of the audience engagement, monetisation, and the production process, providing them with the tools to extend their business capabilities. The platform’s end-to-end subscription management and database capabilities allow William Reed to easily test and try different membership access models that provide different bundles of information to their audience. Utilising the valuable GDPR-compliant user information collected, William Reed can gain a deeper insight and engage further with their audience by delivering highly personalised and targeted content and marketing, advertising, as well as identify new digital product development opportunities. William Reed is also using Abacus’ professional bureau services for print and digital subscriptions fulfilment and customer service management.

William Reed has been a Webvision CMS client since 2012 and has been providing market-leading business information to the grocery industry for over 150 years. The Grocer, their largest and longest-running publication (celebrated its 150th anniversary in 2012), is the premier weekly magazine for the food and drink retail sector industry in the UK.

Webvision Cloud is a Digital Experience Platform (DXP) for organisations of all sizes that need to provide their audience with a relevant and engaging digital experience across all devices, at an affordable price. At Abacus, our mission is to help brands and communities grow revenue and engagement with personalised offers and experiences. If you are looking to upgrade your website, CMS and complement it with a fully-integrated audience management database, we have a winning proposition in Webvision Cloud.

For more information, please get in touch.

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