Tag : audience engagement
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Ian Eckert rejoins Abacus
Ian Eckert has rejoined Abacus, four years after leaving to work for two industry leading publishers.
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Ian Eckert on charging for content, and the ‘year of the paywall’
After all the prognostication and pronouncements in the dying days of the last decade, 2010 looks set to be the year when the payment walls go up in the world of online publishing.
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Driving Revenue through Data – AOP Forum
Wednesday 8th September IPC Media, Blue Fin Building, 110 Southwark Street, London SE1 0SU
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Ian Eckert on the ‘data goldmine’ & actionable intelligence
Ian Eckert, Director at Abacus is speaking at AOP’s Driving Revenue through Data Forum on 8 September. These are his views on how publishers should be using and making money from data ahead of next week’s event.
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Abacus at AOP Digital Publishing Summit 2010
Date: 15th OctoberLocation: Westminster Bridge Park Plaza
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Customer Direct 2010: Subscriptions & Beyond
Date: Wednesday 10th NovemberLocation: The Brewery, EC1
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Abacus cements its place in the NMA Top 100 Interactive Agencies 2010
NMA have released the much anticipated top 100 Interactive Agencies for 2010. For the 6th year running Abacus have made the top 100. This year we came in at 67.
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Abacus at Paywall Strategies 2011
Date: 24th February Location: The Kings Fund, 13-14 Cavendish Square
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Data: making sense of it all
Shortage of data is not the problem for most publishers; it’s working out what to do with it that is the challenge. Actionable intelligence is the key, says Ian Eckert, to reversing the record of online underachievement.
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IPAC Forum and Networking Lunch
Date: Thursday 24th March Location: PPA Offices Address: Queens House, 28 Kingsway, London, WC2B 6JR
