e-Commerce and Billing

Customer Success

Customer Success

World-leading auction business Christie’s has maximised the opportunity offered by it e-commerce portal to package together its catalogues into ‘boxed sets’ for enthusiasts. This cross-selling initiative, along with a major overhaul of the online store’s design focused on usability and conversion, led to increases in sales of nearly 400%.

Many businesses have struggled to emulate online retailers in delivering a professional e-commerce experience to their customers. Consumers have come to expect high standards that inspire buyer confidence - secure data transfer, mobile optimisation and flexible billing options, are all taken for granted by modern consumers, but that is only part if the issue. Businesses have complex subscription-based product offerings, and the e-commerce process has to map onto even more complex offline and online fulfilment functionality. Abacus supports the product creation, e-commerce pages and subsequent fulfilment processes out of the box.

The e-commerce module provides effective and user-friendly e-commerce pages and secure payments by card or direct debit. This functionality is supported by comprehensive digital and print product management that drives both print and digital fulfilment, including website access control.

Our technology provides a one-stop e-commerce and billing capability – one system that will handle all of the marketing and promotional pages at the top of the funnel; all pricing and fulfilment/delivery options (including subscription product bundles, multi-currency, local tax rates, and multiple delivery addresses); and a flexible checkout process, fully optimised for any digital channel using responsive web design. This means it is just as easy for your customers to buy or renew using their smartphones as it is using a desktop PC. And because our technology handles all repeat billing options such as direct debit and continuous credit card, auto-renewing subscriptions and membership packages could not be easier.

When e-commerce is coupled with our identity and access management capability you get a seamless end to end user experience for all of your digital access requirements, and combined with our print fulfilment functionality you can drive your print circulation.

And finally, if you have a large portfolio of subscription and membership packages, and one-off products (such as digital reports or physical books and catalogues), our technology can even provide an elegant online shopfront that offers a shopping cart solution, related and recommended products, discounts, and promotional gifts – all fully optimised for any digital channel using responsive web design.