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Tag : audience engagement

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  • rsc logo

    Royal Society of Chemistry: Opening the doors to non-members

    Blogs Tue, 15 Aug 2017

    When the new website launched at 8 a.m. on 18th August 2016, there were zero non-member registrations. There are now over 16,000, who have registered with Chemistry World providing details such as professional sector, job type and country of residence in exchange for valuable content. Read on and download the case study to find out how RSC are using this to their advantage

  • GDPR

    GDPR is coming – how can your business benefit?

    Blogs Mon, 24 Jul 2017

    As the 25 May 2018 deadline approaches, businesses face significant challenges to ensure their customer data, systems and processes comply with the more stringent regulation. However, for true customer-centric organisations, the new responsibilities will trigger long-term benefits of increased customer engagement, loyalty, and revenue growth.

  • Boat International logo

    Boat International completes migration onto ADvance audience engagement platform

    Blogs Tue, 18 Jul 2017

    New client, Boat International Media, has completed its move onto ADvance to provide a full subscription management, customer services and fulfilment bureau operation.

  • cxm index

    Making sure the customer (experience) is always right

    Blogs Fri, 7 Jul 2017

    The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.

  • ppa winners 2017 index

    Abacus clients win top prizes at the PPA Awards 2017

    Blogs Fri, 30 Jun 2017

    For the ninth year running, Abacus clients have scooped the top awards at the PPA at the Grosvenor Hotel.

  • cm casestudy index

    Webvision Cloud: Transforming Cabinet Maker’s Business Model

    Blogs Tue, 27 Jun 2017

    A review of the business in 2012 highlighted an attrition rate of about 5% per annum in revenue from both advertising and print subscriptions. To arrest this, Cabinet Maker expanded into digital publishing, trying three different content management systems over a number of years. Download Case ...

  • cogora index

    Driving new business through Salesforce CRM and ADvance integration

    Blogs Fri, 9 Jun 2017

    Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.

  • ppa 2017 index

    PPA Awards 2017 shortlist announced

    Blogs Mon, 8 May 2017

    We are delighted to announce that many of our clients have been nominated.

  • 10 million index

    ADvance passes 10m individual user records

    Blogs Thu, 9 Mar 2017

    ADvance, Abacus e-Media’s unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.

  • jc index

    Jewish Chronicle migrates onto ADvance with Social Sign On integration

    Blogs Wed, 25 Jan 2017

    New client, Jewish Chronicle (JC), has completed the move of their weekly newspaper onto our ADvance platform.

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