Tag : print fulfillment
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5 ways Audience Development can drive your business
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.
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Abacus acquires Alliance Media
Leading digital publishing platform supplier Abacus has completed its acquisition of the subscription, fulfilment and direct marketing consultancy Alliance Media.
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ArtReview adopts ADvance audience development platform
New client, ArtReview, has chosen Abacus’ ground-breaking ADvance platform to create a complete customer view of their international database in order to expand their business in both print and digital.
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ArtReview completes migration to ADvance audience development platform
ArtReview, the international contemporary art magazine, is now live on Abacus’ ADvance platform.
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Aspermont Media completes migration to ADvance audience development platform
Global B2B publisher for the mining industry has completed its move to Abacus’ ADvance platform.
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Centaur adopts ADvance audience development platform
Centaur Media has chosen Abacus’ innovative ADvance platform to run its circulation and fulfilment activities as well as to provide a complete customer view across the group’s portfolio of digital, print and face to face products.
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Centaur Media completes move to ADvance Audience Development Platform
After a six-month phased migration project, leading B2B publisher Centaur Media Plc has completed its move to Abacus’ ADvance platform.
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Circulation management and marketing for Centaur
Abacus has designed and built a web-based facility for Centaur Circulation to handle registration for a number of the company’s controlled circulation titles, opt-out email data and marketing campaigns.
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Customer Direct 2010: Subscriptions & Beyond
Date: Wednesday 10th NovemberLocation: The Brewery, EC1
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Data Driven Product Development
In today’s digital era, marketers have a wealth of data available to them for analysis more than ever before, coming in from multiple channels. 87% of marketers strongly agree that they need data to do their job well, but more often than not the overwhelming amount of information available to them tends to be a burden.
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