Tag : digital strategy
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Let’s Get Digital!
The digital revolution has brought about a new type of customer – the ‘digital consumer’. And the rapid rise of the digital consumer has changed the faces of many industries and is creating pressure on businesses to transform their strategies and operations to meet the changing needs of their customers.
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IBC365: Extending Customer Engagement with Webvision Cloud
IBC, the world-renowned show for all those involved in the broadcasting industry celebrated its 50th anniversary in 2017. The year also marked the launch of a new strategic venture, IBC365, business knowledge for the global media, entertainment and technology community, built on the Webvision Cloud Digital eXperience Platform (DXP) from Abacus. Download ...
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Abacus is moving to a new office!
Our London HQ will be moving to a new home on Southampton Row in Holborn.
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PRI relaunches site on Webvision Cloud
New member organisation client, Principles for Responsible Investment (PRI), has adopted our Webvision Cloud Digital Experience Platform to deliver a professional and engaging experience across all devices for their audience.
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We are living in a Subscription World
In an age of rapid digital disruption and transformation, businesses are continuously evolving their business model to meet the growing demands of their audience and stay ahead of their competition. A subscription based recurring revenue model has proven to be beneficial and provide value for both businesses and customers – providing increased brand engagement, loyalty and ongoing commercial success.
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HSJ upgrades to the Webvision Cloud platform
Long-time Webvision CMS client HSJ has adopted our DXP platform to continue to grow their digital business.
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Making sure the customer (experience) is always right
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
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IBC365 launches new information service on Webvision Cloud
New client, International Broadcasting Convention (IBC), has adopted the Webvision Cloud platform for a new information service – IBC365– to support the vast community of broadcast media professionals that attend the industry-leading IBC show, now in its 50th year, in Amsterdam every September.
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Building a Native Advertising strategy
Digital advertising is at a crossroads. With site owners under pressure to deliver ever-higher impressions on the back of diminishing yields, digital display has become commoditised.
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Punching above your weight!
Abacus was recently featured in the May/June edition of InPublishing Magazine. In the article, Abacus Directors Ian Eckert & Daniel Murphy explain how SME publishers with limited resources, can compete & stay relevant with their larger counterparts in an increasingly sophisticated digital publishing space.
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