Abacus is proud to sponsor this year’s Customer Direct 2015 Conference and Awards.
Customer Direct is the event for direct and digital marketing professionals in the magazine industry with this year’s theme, ‘Putting the Customer First.’
Ian Eckert, Managing Director of Audience Development at Abacus, will be speaking at the 10:25 am session entitled First Point of Contact - Acquisition and Customer Onboarding. Along with Georgina Mahaffey (Direct Marketing Manager, Bauer Media), Bill Magnuson (Co-Founder & CEO, AppBoy), and Martin Vinter (Head of Bought Media, iProspect), they will look at ways to rejuvenate your traditional marketing channels, what new tactics you can use to widen your market reach to acquire new subscribers and what on-boarding tactics you can use during the first year to keep them coming back.
We will also be on hand during the conference to discuss our ADvance platform, which enables content owners to create, market, package and fulfil both online and print product orders, quickly and in a coordinated fashion. ADvance is the platform of choice for companies including Centaur Media, IPE, Metropolis, Ocean Media, Royal Pharmaceutical Society, The Law Society, British Film Institute and Christie’s. The platform has recently been nominated for the impressive results it has achieved for the subscriptions team at Aspermont Media at the PPA Digital Awards 2015.
The Customer Direct awards are designed to celebrate and reward excellence in all aspects of subscriptions marketing within the publishing industry and are established as a showcase of the most innovative magazine marketing practices in the UK. We are proud to sponsor this year’s Best Subscriptions Promotion on a Small Budget Award.