All posts tagged: audience engagement
ADvance, Abacus’ unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.
New client, Jewish Chronicle (JC), has completed the move of their weekly newspaper onto our ADvance platform.
Following the successful relaunch of Chemistry World, RSC has relaunched their magazine site for chemistry teachers.
Abacus has helped client Law Society Gazette relaunch their weekly society magazine website with a fully responsive design. Mobile traffic was up 15% in the first week.
Digital advertising is at a crossroads. With site owners under pressure to deliver ever-higher impressions on the back of diminishing yields, digital display has become commoditised.