All posts tagged: single customer view
Independent publishers gathered for the latest IPAC networking event at the PPA’s headquarters in London.
Date: Thursday 24th March Location: PPA Offices Address: Queens House, 28 Kingsway, London, WC2B 6JR
Shortage of data is not the problem for most publishers; it’s working out what to do with it that is the challenge. Actionable intelligence is the key, says Ian Eckert, to reversing the record of online underachievement.
Ian Eckert, Director at Abacus is speaking at AOP’s Driving Revenue through Data Forum on 8 September. These are his views on how publishers should be using and making money from data ahead of next week’s event.