All posts tagged: audience engagement
The Name of the (First-Party) Data Game
Quality data is the key to delivering a successful marketing and business strategy. However, not all data is created equal, and since GDPR, first-party data is the most valuable asset for businesses.
Compliance Week relaunches site on Webvision Cloud
Long-time Webvision Client, Wilmington, has adopted Webvision Cloud for their US-based publication.
Abacus clients win top prizes at the PPA Awards 2019
Since 1981, the PPA Awards have been the most coveted awards in the magazine industry.
Survey - GDPR One Year Later
It has been a year since the GDPR legislation came into effect across Europe, with the aim to give consumers more power and control over how their personal information is used. Complete the GDPR Survey
Tools of the trade – using online technology to help retail workers
No sector has seen greater impact from the third industrial revolution than retail, with daily stories of high street titans struggling to adapt their bricks and mortar businesses for the online age. But now, as Mental Health Week has put renewed focus on the human cost of this disruption, some of those same technologies are being harnessed to help the people most affected.
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