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All posts tagged: single customer view

Independent publishers gather for latest IPAC event

Posted by: Shannon Dority Mon, 28 Mar 2011

Independent publishers gathered for the latest IPAC networking event at the PPA’s headquarters in London.

IPAC Forum and Networking Lunch

Posted by: Shannon Dority Mon, 28 Feb 2011

Date: Thursday 24th March Location: PPA Offices Address: Queens House, 28 Kingsway, London, WC2B 6JR

Data: making sense of it all

Posted by: Ian Eckert Thu, 27 Jan 2011

Shortage of data is not the problem for most publishers; it’s working out what to do with it that is the challenge. Actionable intelligence is the key, says Ian Eckert, to reversing the record of online underachievement.

Customer Direct 2010: Subscriptions & Beyond

Posted by: Shannon Dority Thu, 14 Oct 2010

Date: Wednesday 10th NovemberLocation: The Brewery, EC1

Ian Eckert on the ‘data goldmine’ & actionable intelligence

Posted by: Daniel Murphy Wed, 1 Sep 2010

Ian Eckert, Director at Abacus is speaking at AOP’s Driving Revenue through Data Forum on 8 September. These are his views on how publishers should be using and making money from data ahead of next week’s event.