Tag : customer experience management
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Making sure the customer (experience) is always right
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
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Abacus clients win top prizes at the PPA Awards 2017
For the ninth year running, Abacus clients have scooped the top awards at the PPA at the Grosvenor Hotel.
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HSJ wins at the AOP Digital Publishing Awards 2017
Webvision client HSJ continues to prove the strength of the platform, taking home the Best Online Media Property / Brand B2B Award– Congratulations!
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Driving new business through Salesforce CRM and ADvance integration
Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.
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PPA Awards 2017 shortlist announced
We are delighted to announce that many of our clients have been nominated.
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IBC365 launches new information service on Webvision Cloud
New client, International Broadcasting Convention (IBC), has adopted the Webvision Cloud platform for a new information service – IBC365– to support the vast community of broadcast media professionals that attend the industry-leading IBC show, now in its 50th year, in Amsterdam every September.
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HSJ makes the AOP Digital Publishing Awards 2017 Shortlist
The awards celebrate best practice and talent development in the digital publishing sector. We are happy to announce that our clients have been nominated for their work.
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ADvance passes 10m individual user records
ADvance, Abacus’ unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.
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Webvision Cloud makes the British Media Awards 2017 shortlist
The awards highlight the best in the business across the entire media industry. We are delighted to announce that our Webvision Cloud Digital Experience Platform has been shortlisted for Technology Provider of the Year.
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Building a Native Advertising strategy
Digital advertising is at a crossroads. With site owners under pressure to deliver ever-higher impressions on the back of diminishing yields, digital display has become commoditised.
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