Tag : audience engagement
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Yandell Media launches two sites on Webvision Cloud
New client, Yandell Media, has adopted the Webvision Cloud DXP platform for two of their leading publications.
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William Reed upgrades three sites to the Webvision Cloud platform
Long-time Webvision CMS client, William Reed, migrates their main B2B titles onto our DXP platform.
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William Reed launches two new products on the ADvance platform
Long-time Webvision client, William Reed Business Media, has chosen our Customer Data Platform to launch their new subscription services for the food industry, Food Spark and Lumina Intelligence.
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Why ADvance goes way beyond a typical billing platform
A good billing platform will allow publishers to manage all aspects of the financial relationship they have with their audience.
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Webvision Cloud – Improving Engagement and Revenue Opportunities at MBI
MBI (Media Business Insight) publishes a number of online, subscription-based magazines for the specialist television, film and creative industries. Broadcast Now and Screen International are two of the company’s most well-regarded titles. Formerly part of EMAP Ascential Group, MBI became an independent company in 2014. Download Case Study
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We are living in a Subscription World
In an age of rapid digital disruption and transformation, businesses are continuously evolving their business model to meet the growing demands of their audience and stay ahead of their competition. A subscription based recurring revenue model has proven to be beneficial and provide value for both businesses and customers – providing increased brand engagement, loyalty and ongoing commercial success.
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Ultima Media relaunches four sites on Webvision Cloud
New client, Ultima Media, has adopted the Webvision Cloud DXP platform for its B2B publications.
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Tools of the trade – using online technology to help retail workers
No sector has seen greater impact from the third industrial revolution than retail, with daily stories of high street titans struggling to adapt their bricks and mortar businesses for the online age. But now, as Mental Health Week has put renewed focus on the human cost of this disruption, some of those same technologies are being harnessed to help the people most affected.
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The Race for Relevance
The first IAN Network breakfast briefing took place yesterday at the PPA, with a first-hand account of a member organisation undergoing digital transformation.
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The Name of the (First-Party) Data Game
Quality data is the key to delivering a successful marketing and business strategy. However, not all data is created equal, and since GDPR, first-party data is the most valuable asset for businesses.