Tag : audience engagement
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GDPR is coming – how can your business benefit?
As the 25 May 2018 deadline approaches, businesses face significant challenges to ensure their customer data, systems and processes comply with the more stringent regulation. However, for true customer-centric organisations, the new responsibilities will trigger long-term benefits of increased customer engagement, loyalty, and revenue growth.
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Boat International completes migration onto ADvance customer data platform
New client, Boat International Media, has completed its move onto ADvance to provide a full subscription management, customer services and fulfilment bureau operation.
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Making sure the customer (experience) is always right
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
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Abacus clients win top prizes at the PPA Awards 2017
For the ninth year running, Abacus clients have scooped the top awards at the PPA at the Grosvenor Hotel.
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Driving new business through Salesforce CRM and ADvance integration
Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.
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PPA Awards 2017 shortlist announced
We are delighted to announce that many of our clients have been nominated.
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ADvance passes 10m individual user records
ADvance, Abacus’ unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.
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Jewish Chronicle migrates onto ADvance with Social Sign On integration
New client, Jewish Chronicle (JC), has completed the move of their weekly newspaper onto our ADvance platform.
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Education in Chemistry relaunches with a new responsive site
Following the successful relaunch of Chemistry World, RSC has relaunched their magazine site for chemistry teachers.
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Law Society Gazette relaunches website using responsive web design
Abacus has helped client Law Society Gazette relaunch their weekly society magazine website with a fully responsive design. Mobile traffic was up 15% in the first week.
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