All posts tagged: new product development
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.
Date: Thursday 24th March Location: PPA Offices Address: Queens House, 28 Kingsway, London, WC2B 6JR
Ian Eckert, Director at Abacus is speaking at AOP’s Driving Revenue through Data Forum on 8 September. These are his views on how publishers should be using and making money from data ahead of next week’s event.