All posts tagged: customer data platform
Helping brands and communities to grow revenue and engagement with personalised offers and experiences is our mission here at Abacus.
New client, IBI, has adopted the Webvision Cloud DXP platform for their leading publication.
Last Friday, we celebrated our second annual Abacus Customer Experience Management Client Day at London’s County Hall.
Long-time Webvision client, William Reed Business Media, has chosen our Customer Data Platform to launch their new subscription services for the food industry, Food Spark and Lumina Intelligence.
The digital revolution has brought about a new type of customer – the ‘digital consumer’. And the rapid rise of the digital consumer has changed the faces of many industries and is creating pressure on businesses to transform their strategies and operations to meet the changing needs of their customers.