All posts tagged: single customer view
It has been a year since the GDPR legislation came into effect across Europe, with the aim to give consumers more power and control over how their personal information is used. Complete the GDPR Survey
IBC, the world-renowned show for all those involved in the broadcasting industry celebrated its 50th anniversary in 2017. The year also marked the launch of a new strategic venture, IBC365, business knowledge for the global media, entertainment and technology community, built on the Webvision Cloud Digital eXperience Platform (DXP) from Abacus. Download ...
MBI (Media Business Insight) publishes a number of online, subscription-based magazines for the specialist television, film and creative industries. Broadcast Now and Screen International are two of the company’s most well-regarded titles. Formerly part of EMAP Ascential Group, MBI became an independent company in 2014. Download Case Study
In an age of rapid digital disruption and transformation, businesses are continuously evolving their business model to meet the growing demands of their audience and stay ahead of their competition. A subscription based recurring revenue model has proven to be beneficial and provide value for both businesses and customers – providing increased brand engagement, loyalty and ongoing commercial success.
As the 25 May 2018 deadline approaches, businesses face significant challenges to ensure their customer data, systems and processes comply with the more stringent regulation. However, for true customer-centric organisations, the new responsibilities will trigger long-term benefits of increased customer engagement, loyalty, and revenue growth.