All posts tagged: subscription management
Centaur Media has chosen Abacus’ innovative ADvance platform to run its circulation and fulfilment activities as well as to provide a complete customer view across the group’s portfolio of digital, print and face to face products.
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.
“Publishing is changing fast, with new and traditional forms combining to create truly multichannel content. In 2012 Publishing Expo will shape the future of publishing with over 100 leading industry suppliers and groundbreaking education from publishing’s best, covering any content and any channel, in digital, print or mobile.” - Publishing-expo.co.uk
Customer Direct 2011: Subscriptions & Beyond is the flagship event of the PPA’s Customer Direct Marketing group. The event compromises a full day conference and evening awards ceremony, and is a must for anyone involved in subscriptions, circulation or one-to-one marketing.