All posts tagged: new product development
Richard Cook, Operations Director at Centaur Media, and Ian Eckert, Head of Audience Development at Abacus, will be presenting a joint case study on ‘audience development innovation’ and how it is transforming Centaur’s publishing business, at the PPA offices on 3rd April, 2013.
20 June 2012 – Radisson Blu Edwardian, 97 Great Russell Street, London WC18 3LB
Centaur Media has chosen Abacus’ innovative ADvance platform to run its circulation and fulfilment activities as well as to provide a complete customer view across the group’s portfolio of digital, print and face to face products.
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.