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All posts tagged: new product development
Abacus e-Media breakfast briefing at the PPA – Audience Development innovation case study
Richard Cook, Operations Director at Centaur Media, and Ian Eckert, Head of Audience Development at Abacus, will be presenting a joint case study on ‘audience development innovation’ and how it is transforming Centaur’s publishing business, at the PPA offices on 3rd April, 2013.
Audience Revenue Tools for Online Publishers
20 June 2012 – Radisson Blu Edwardian, 97 Great Russell Street, London WC18 3LB
Centaur adopts ADvance audience development platform
Centaur Media has chosen Abacus’ innovative ADvance platform to run its circulation and fulfilment activities as well as to provide a complete customer view across the group’s portfolio of digital, print and face to face products.
5 ways Audience Development can drive your business
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.
IPAC Forum and Networking Lunch
Date: Thursday 24th March Location: PPA Offices Address: Queens House, 28 Kingsway, London, WC2B 6JR
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