Tag : audience engagement
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5 ways Audience Development can drive your business
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.
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Abacus' ADvance on show at Publishing & Media Expo
26-27 February 2013, Earls Court 2, London, Stand number: T1
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Abacus announces management buyout from Bond International Software
Significant investment from three leading figures from the publishing and new media world – Sherren, Durham and Miller Experienced management team will drive expansion of publishing business Development of new Audience Development product to complement existing CMS leadership Imminent acquisition of a customer data and fulfilment company
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Abacus are speaking at the 2015 MemCom Conference
21 May - Royal College of Obstetricians and Gynaecologists, London
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Abacus at AOP Digital Publishing Summit 2010
Date: 15th OctoberLocation: Westminster Bridge Park Plaza
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Abacus at AOP Digital Publishing Summit 2011
The theme for this year’s annual flagship event is ‘How can media owners maximize their value?’. There is a great line-up for the day, with speakers from Telegraph Media Group, Facebook, ITV, Haymarket Media Group, Pearson, The Wall Street Journal Digital Network, and many more. Chairing the event will be the well-known BBC presenter Rory Cellan-Jones.