All posts tagged: audience engagement
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
For the ninth year running, Abacus clients have scooped the top awards at the PPA at the Grosvenor Hotel.
A review of the business in 2012 highlighted an attrition rate of about 5% per annum in revenue from both advertising and print subscriptions. To arrest this, Cabinet Maker expanded into digital publishing, trying three different content management systems over a number of years. Download Case ...
Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.