All posts tagged: native advertising
MBI (Media Business Insight) publishes a number of online, subscription-based magazines for the specialist television, film and creative industries. Broadcast Now and Screen International are two of the company’s most well-regarded titles. Formerly part of EMAP Ascential Group, MBI became an independent company in 2014. Download ...
Long-time Webvision CMS client, MBI, has adopted our DXP platform to relaunch their B2B titles with a fully responsive design.
New client, KHL Group, has adopted the Webvision Cloud DXP platform to improve global customer engagement, including a construction industry portal and two standalone sites that are published in Spanish and Portuguese.
A review of the business in 2012 highlighted an attrition rate of about 5% per annum in revenue from both advertising and print subscriptions. To arrest this, Cabinet Maker expanded into digital publishing, trying three different content management systems over a number of years. Download Case ...
Digital advertising is at a crossroads. With site owners under pressure to deliver ever higher impressions on the back of diminishing yields, digital display has become commoditised.