All posts tagged: digital strategy
HSJ upgrades to the Webvision Cloud platform
Long-time Webvision CMS client HSJ has adopted our DXP platform to continue to grow their digital business.
Making sure the customer (experience) is always right
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
IBC365 launches new information service on Webvision Cloud
New client, International Broadcasting Convention (IBC), has adopted the Webvision Cloud platform for a new information service – IBC365– to support the vast community of broadcast media professionals that attend the industry-leading IBC show, now in its 50th year, in Amsterdam every September.
Building a Native Advertising strategy
Digital advertising is at a crossroads. With site owners under pressure to deliver ever-higher impressions on the back of diminishing yields, digital display has become commoditised.
Punching above your weight!
Abacus was recently featured in the May/June edition of InPublishing Magazine. In the article, Abacus Directors Ian Eckert & Daniel Murphy explain how SME publishers with limited resources, can compete & stay relevant with their larger counterparts in an increasingly sophisticated digital publishing space.
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