e-Commerce & Billing
Support all of your online service and product sales
Many publishers have struggled to emulate online retailers in delivering a professional e-commerce experience to their customers. Consumers have come to expect high standards that inspire buyer confidence - secure data transfer, mobile optimisation and flexible billing options, are all taken for granted by modern consumers, but that is only part if the issue. Publishers have complex subscription based product offerings, and the e-commerce process has to map onto even more complex offline and online fulfilment functionality. Abacus supports the product creation, e-commerce pages and subsequent fulfilment processes out of the box.
E-commerce and Billing process
Return on Investment
- Reduce TCO – Realise technology and staff admin savings by using one highly configurable cloud-based system designed for business users
- Increase revenue – Make it easier to buy and renew online, and increase your top line sales
- Increase profits – Improved user buying experience will result in fewer customer service calls which will increase your profit margin on your sales and renewals
The e-commerce module provides effective and user friendly e-commerce pages and secure payments through card or direct debit. This functionality is supported by comprehensive digital and print product management that drives both print and digital fulfilment, including website access control.
Our technology provides a one-stop e-commerce and billing capability – one system that will handle all of the marketing and promotional pages at the top of the funnel; all pricing and fulfilment/delivery options (including subscription product bundles, multi-currency, local tax rates, and multiple delivery addresses); and a flexible checkout process, fully optimised for any digital channel using responsive web design. This means it is just as easy for your customers to buy or renew using their smartphones as it is using a desktop PC. And because our technology handles all repeat billing options such as direct debit and continuous credit card, auto-renewing subscriptions and membership packages could not be easier.
When e-commerce is coupled with our identity and access management capability you get a seamless end to end user experience for all of your digital access requirements, and combined with our print fulfilment functionality you can drive your print circulation.
- Professional e-commerce – Provide an elegant and intuitive e-commerce funnel for one-off products, complex subscription bundles, multi-product membership packages and renewals
- Configuration – Non-technical users can set up and manage promotional copy, pricing and delivery options from one cloud-based platform
- Responsive web design – Create an e-commerce funnel, from promotional marketing page through to checkout, that adapts to any device or platform
- Repeat billing – Migrate customers onto direct debit and continuous credit card payment methods and increase renewal rates
And finally, if you have a large portfolio of subscription and membership packages, and one-off products (such as digital reports or physical books and catalogues), our technology can even provide an elegant online shopfront that offers a shopping cart solution, related and recommended products, discounts, and promotional gifts – all fully optimised for any digital channel using responsive web design.