Tag : subscription management
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5 ways Audience Development can drive your business
The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.
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Abacus acquires Alliance Media
Leading digital publishing platform supplier Abacus has completed its acquisition of the subscription, fulfilment and direct marketing consultancy Alliance Media.
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Abacus announces management buyout from Bond International Software
Significant investment from three leading figures from the publishing and new media world – Sherren, Durham and Miller Experienced management team will drive expansion of publishing business Development of new Audience Development product to complement existing CMS leadership Imminent acquisition of a customer data and fulfilment company
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Abacus at PPA Customer Direct 2011
Customer Direct 2011: Subscriptions & Beyond is the flagship event of the PPA’s Customer Direct Marketing group. The event compromises a full day conference and evening awards ceremony, and is a must for anyone involved in subscriptions, circulation or one-to-one marketing.
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Abacus at Publishing Expo 2012
“Publishing is changing fast, with new and traditional forms combining to create truly multichannel content. In 2012 Publishing Expo will shape the future of publishing with over 100 leading industry suppliers and groundbreaking education from publishing’s best, covering any content and any channel, in digital, print or mobile.” - Publishing-expo.co.uk
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Abacus at the PPA Customer Direct 2013
Thursday 14 November The Brewery, London Customer Direct 2013: Subscriptions and Beyond.
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ADvance ‘Highly Commended’ at the PPA Digital Awards 2015
We are happy to announce that our ADvance platform received recognition for the impressive results it has achieved for client Aspermont Media.
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ArtReview adopts ADvance audience development platform
New client, ArtReview, has chosen Abacus’ ground-breaking ADvance platform to create a complete customer view of their international database in order to expand their business in both print and digital.
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