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All posts tagged: audience engagement

Making sure the customer (experience) is always right

Posted by: Shannon Dority Fri, 7 Jul 2017

The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.

Abacus clients win top prizes at the PPA Awards 2017

Posted by: Shannon Dority Fri, 30 Jun 2017

For the ninth year running, Abacus clients have scooped the top awards at the PPA at the Grosvenor Hotel.

Driving new business through Salesforce CRM and ADvance integration

Posted by: Shannon Dority Fri, 9 Jun 2017

Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.

PPA Awards 2017 shortlist announced

Posted by: Shannon Dority Mon, 8 May 2017

We are delighted to announce that many of our clients have been nominated.

ADvance passes 10m individual user records

Posted by: Ian Eckert Thu, 9 Mar 2017

ADvance, Abacus’ unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.

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