All posts tagged: single customer view
Boat International completes migration onto ADvance customer data platform
New client, Boat International Media, has completed its move onto ADvance to provide a full subscription management, customer services and fulfilment bureau operation.
Making sure the customer (experience) is always right
The digital revolution has radically changed the relationship between consumers and businesses by creating a world where a competitor is never more than a click away. So consistently delivering a positive customer experience – both online and offline – is fundamental to commercial success.
Driving new business through Salesforce CRM and ADvance integration
Healthcare publisher Cogora is looking to gain a crucial commercial edge by better understanding its customers and using data to drive improved sales and engagement. At the heart of this strategy is the integration between Abacus’ customer experience platform and Cogora’s Salesforce CRM.
IBC365 launches new information service on Webvision Cloud
New client, International Broadcasting Convention (IBC), has adopted the Webvision Cloud platform for a new information service – IBC365– to support the vast community of broadcast media professionals that attend the industry-leading IBC show, now in its 50th year, in Amsterdam every September.
ADvance passes 10m individual user records
ADvance, Abacus’ unique audience management platform, passed a significant milestone in February when the number of individual users managed by the platform exceeded the 10 million mark for the first time.
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