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All posts tagged: new product development
Product appeal - Variety is the spice of life
Ian Eckert, Director of Audience Development at Abacus, was recently featured in the July/August edition of InPublishing Magazine, entitled ‘Variety is the spice of life.’ His article provides valuable insights for publishers and marketers today on the growing importance of being able to offer your customer’s product choice across a range of channels to suit their information needs.
The Lawyer and Lawyer2B re-launch with a complete redesign
Two of Centaur Media’s well-known sites have re-launched with a redesign and integration with ADvance.
ArtReview adopts ADvance audience development platform
New client, ArtReview, has chosen Abacus’ ground-breaking ADvance platform to create a complete customer view of their international database in order to expand their business in both print and digital.
Centaur Media completes move to ADvance Audience Development Platform
After a six-month phased migration project, leading B2B publisher Centaur Media Plc has completed its move to Abacus’ ADvance platform.
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